AI-driven platforms like ChatGPT, Gemini, and Perplexity are redefining how users discover brands, well beyond traditional search engines. This shift is a significant turning point in digital visibility.
Launched in March 2025, the Semrush AI Toolkit enables marketers to monitor and optimize their brand presence across emerging AI ecosystems.
It goes beyond rankings, offering actionable insights into how you’re represented in AI responses.
But is it a necessary evolution or just another feature grab? Let’s explore what the Semrush AI Toolkit offers, how it works, and whether it deserves a spot in your SEO strategy.
What is the Semrush AI Toolkit?
The Semrush AI Toolkit is a strategic analytics tool that automatically analyzes your brand’s presence across major AI platforms like ChatGPT, SearchGPT, Gemini, and Perplexity.
In my 8 years of experience using Semrush, this is yet another resourceful update launched.
Using advanced machine learning models, it detects patterns in large language model (LLM) data and generates AI-driven insights to help refine your business strategy and product positioning without requiring manual analysis.
This toolkit represents Semrush’s response to a fundamental shift in the search landscape.
I use Semrush for keyword research and see how the newly launched AI features are making a difference in the Semrush SEO toolkit.
AI-driven platforms have transformed how brands are discovered, positioned, and engaged with before users even visit a website, making AI-generated search a dual-channel for both brand marketing and performance marketing.
How Does The Semrush AI Toolkit Work?
The toolkit works by gathering a vast collection of queries that people commonly use in AI platforms like
- ChatGPT
- SearchGPT
- Gemini
- Perplexity
Launching soon, the Semrush AI toolkit will also include Claude and Deepseek, bringing the total number of platforms to the above list. These queries cover a range of topics and interests, including your brand and its competitors.
The system then runs these queries through various large language models (LLMs) to see how different AI systems interpret and respond to them, uncovering the myriad ways AI platforms position your brand to your audience.
After collecting this data, the Semrush AI toolkit:
- Analyzes how your brand is mentioned compared to competitors
- Evaluates the tone and attributes used to describe your brand
- Identifies emerging topics and user interests
- Generates actionable recommendations for refining your positioning, messaging, and product offerings
The AI Toolkit data is updated weekly to ensure you always have access to the latest insights.
Who is the Semrush AI Toolkit Best For?
The AI Toolkit is designed for mid to top-level team members looking to leverage AI to gain a strategic advantage, including:
- CEOs – For high-level understanding of brand perception in the AI landscape
- Business/Product Managers – To track brand performance in LLMs and identify new market opportunities
- Marketing Executives – To optimize strategies and understand customer sentiment in LLMs
- Digital Strategists – For competitive intelligence and market positioning
- Brand Managers – To monitor and improve brand perception
Pros of Using Semrush AI Toolkit
- Tracks brand mentions across AI platforms
- Monitors competitors’ AI presence
- Analyzes brand perception
- Provides actionable insights
- Compares performance across different AI platforms
Cons of Using Semrush AI Toolkit
- Charges $99/month per domain
- Limited Customization & generic analysis for some businesses
- Requires strategic interpretation
4 Ways How The Semrush AI Toolkit Help You?
At its core, the Semrush AI Toolkit offers a powerful suite of specialized features designed to give you comprehensive visibility into your brand’s AI presence.
Let’s explore the standout capabilities that make this toolkit valuable:
1. AI Market Share Tracking
Different AI-powered search engines prioritize different results.
The Semrush AI Toolkit measures brand visibility across ChatGPT (strong for brand awareness and conversational search), Gemini (tied closely to Google’s evolving search algorithms), and Perplexity AI (a rising AI search engine focused on research-heavy queries).
This helps you understand where your brand performs best and which platforms need more attention.
2. Sentiment & Brand Perception Analysis
The toolkit provides a comprehensive analysis of how AI platforms describe your business, identifying key themes in AI-generated responses and shifts in consumer sentiment.
It delivers a side-by-side competitive sentiment analysis across major platforms, showing how consumers perceive your brand versus competitors, which AI search platforms drive the most positive sentiment, and what factors influence consumer perception on each platform.
3. Query Intent Distribution
The toolkit categorizes consumer intent, breaking down how people engage with a brand through AI platforms.
For example, it might show the distribution between:
research (users gathering general information), comparison (evaluating brands against competitors), education (learning about industry topics), support (seeking customer service), and purchase (high-intent buyers ready to convert).
This helps you understand where customers are in their journey.
4. Strategic Business Recommendations
The Semrush AI Toolkit offers AI-driven insights to refine go-to-market strategies, improve competitive positioning, and capitalize on emerging trends.
These recommendations are tailored to your specific business situation and competitive landscape, providing concrete steps for improvement rather than just raw data.
As the new SEO trends of 2025 emerge, having a sharp AI-powered toolkit like this, can help you put the best food forward.
Semrush AI Toolkit Pricing & Plans
The Semrush AI Toolkit is a premium tool with a subscription fee of $99 per month per domain. Each new domain requires a separate subscription.
Although there is no free trial, Semrush offers a free demo report to all users.
This sample report allows you to experience the tool’s functionality via a sample report generated for a US company and understand its value before purchasing a subscription.
The toolkit is a standalone product that doesn’t require a full Semrush subscription, making it accessible to businesses that might not need Semrush’s complete SEO platform but want insights into their AI presence.
Available Semrush AI Toolkit Discounts
As of May 2025, there are no official ongoing discounts for the Semrush AI Toolkit.
However, Semrush occasionally offers promotional pricing for new users or during special events. The best way to maximize value is to thoroughly utilize the free demo report before committing to a subscription.
This allows you to evaluate whether the insights provided will deliver sufficient ROI for your business.
For companies tracking multiple domains, the per-domain pricing structure can become expensive, so it’s worth prioritizing your most important brands or products for analysis.
The weekly data updates ensure you’re always working with fresh insights, potentially saving time and resources that would otherwise be spent on manual monitoring.
Also Read:
Conclusion: Use Semrush AI Toolkit To Track Performance in a New Way
The Semrush AI Toolkit helps businesses optimize their presence in AI-driven search platforms.
With ChatGPT and Google’s Gemini capturing 78% of AI search traffic, understanding your brand’s visibility on these platforms is crucial for marketing success.
While the $99-per-month price per domain may concern smaller businesses, the potential ROI is significant for companies seeking a competitive advantage in AI search.
Have you tried the Semrush AI Toolkit? We’d love to hear about your experience and the insights you’ve gained. Share your thoughts in the comments below!
If you’re interested in exploring how your brand appears in AI-driven search, visit Semrush’s website to learn more about the AI Toolkit and try the free demo report.
