About Us
What’s Sembeen About?
I’m Shubham Singh, founder of Sembeen. After 8+ years in search marketing and seeing the limitations of traditional approaches, I created this knowledge hub for search professionals seeking substance over noise.
Sembeen was born from frustration with recycled advice while search engines evolved toward AI-driven understanding. Everything here stems from hands-on experience across hundreds of websites.
My mission is to provide practical resources that reflect how search works today, not yesterday. Whether you’re a beginner or managing enterprise campaigns, Sembeen offers tools and insights to help you understand search deeply and adapt strategically as the landscape evolves.

Vision
To re-build how SEO professionals approach search marketing by providing transparent, AI-enhanced strategies that evolve with algorithms rather than fight against them. We believe that both beginners and experts deserve access to practical insights that generate sustainable results, not just theoretical concepts or outdated tactics.
Mission
To simplify search engine marketing through education, practical tools, and proven methodologies that adapt to the ever-changing digital landscape. We translate complex SEM concepts into actionable strategies that deliver measurable growth—whether you’re managing your first campaign or optimizing enterprise-level operations.
Core Values
At Sembeen, we prioritize transparency, sharing knowledge openly, and embracing innovation to stay ahead of algorithm changes. We value practicality over vanity metrics, focus on education to foster self-sufficiency, and maintain integrity by recommending only strategies that are tested and proven.
Proven Results. Trusted Expertise
Proven results backed by trusted expertise—at Sembeen, The strategies are data-driven, consistently delivering measurable growth. With years of hands-on experience and industry knowledge, we craft solutions that not only work but also earn the trust of clients across the globe.
Client Success Stories
Our clients’ achievements are the true measure of my expertise. Across diverse industries and businesses of all sizes, I’ve consistently delivered results that exceed expectations. These testimonials reflect improved metrics and real business transformations.
“Shubham transformed our approach to SEM, delivering a 43% increase in qualified leads while reducing our cost-per-acquisition by nearly a third. His methodical entity optimization strategy gave us visibility in search areas we hadn’t previously considered.”
Jennifer Krauss, Marketing Director
“What impresses me most about working with Shubham is his ability to translate complex SEM concepts into practical strategies our team can implement. His insights have been invaluable in helping us navigate the constantly changing search landscape.”
Michael Chen, E-commerce Manager
“The entity-first approach Shubham implemented completely changed our content strategy. We’ve seen a 52% increase in organic traffic and, more importantly, significantly better user engagement metrics across our site.”
Sarah Williams, Content Strategist
Frequently Asked Questions
Get answers to questions about our SEO services, process, and what you can expect working with us.
Sembeen is a knowledge hub for search marketing professionals at all levels. We provide practical guides, tools, and insights based on real-world testing rather than theoretical concepts, helping you navigate the evolving world of search.
Sembeen serves both beginners and experienced SEO professionals looking for genuine, tested approaches to search marketing. If you’re tired of outdated advice and want strategies that align with modern search algorithms, you’re in the right place.
Unlike many resources that recycle the same advice, Sembeen focuses on entity-first methodology and AI-enhanced strategies that evolve with algorithms. Everything we share has been tested across hundreds of websites and refined through real-world feedback.
While our primary focus is providing educational resources and tools, limited consulting opportunities are available for businesses seeking personalized guidance. Contact us directly to discuss your specific needs.
Search is constantly evolving, and so are we. We regularly update our guides, tools, and insights to reflect the latest algorithm changes and industry developments, ensuring you always have access to current information.
All strategies and techniques we share have been thoroughly tested across various industries and website types. We prioritize long-term sustainability over quick wins that might harm your site in future algorithm updates.
Subscribe to our newsletter to receive regular updates on new guides, tools, and insights. We also announce updates through our webinar series and social media channels.